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Explained: Delivery channels - NHS App, email, and SMS
Explained: Delivery channels - NHS App, email, and SMS

In this article we'll discuss the different delivery channels, how they work and their benefits.

Updated over 5 months ago

Overview of delivery channels

By using Hero your practice can enable appointment reminders through multiple channels based on your practice preferences. The channels available are:

  • NHS App*

  • Email

  • SMS

Depending on your preferences you can configure different slot types to receive appointment reminders through different channels or disable them altogether if reminders are inappropriate for a given slot type.

*Only available to NHS primary care providers

How do appointment reminders work through the NHS App

Through our integration with the NHS you can enable reminders to be sent to patient via NHS. When a message is sent to the NHS App, Hero will be able to see if the patient's device has successfully received the notification.

What if the patient does have the NHS App?

In the event the patient has not installed the NHS App on their device, Hero will automatically reattempt to send the reminder to the patient's email address.

Improved delivery rate with email fallback

To improve the delivery rate of our appointment reminder we have implemented a new Smart Sequencing feature. Smart Sequencing will automatically detect that the patient has not received a notification to their device and will reattempt the message to the patient's email address.

Using SMS appointment reminders

SMS reminders are very similar to reminders sent via the NHS App. The patient will receive an SMS informing them of their upcoming appointment with a link to view, cancel or reschedule their appointment.

Unfortunately, SMS reminders do incur a small fee based on the number of credits used to send the SMS. The credits will be taken from the SMS count connected to your account.

Comparing delivery channels: Which is best for your practice

Delivery channel

Successful delivery *

Cost

NHS App

96% **

FREE

Email

96%

FREE

SMS

88%

2p-4p per reminder ***

* Delivery rate has been calculated based on all messages sent through Hero in a month period

** NHS App delivery rate includes reattempts through Smart Sequencing

*** The cost per SMS reminder is dependent on the length of the dynamically generated content of the message - typically ranges between 1 and 2 SMS fragments

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